Write a blog they say, get yourself “out there”, they tell me. I take a deep breath, center my energy, have absolute belief in myself that I can do this; I breath out… and Google.
F@ck me! A tsunami of do’s, don’ts, but rules are meant to be broken and most of all have fun… spew over you like a virgin drunk.
According to Neilsen (UniSA 2019) you have 10 seconds to capture the interest and imagination of your audience or lose them.
While my grandmother’s words echo in my mind, “Don’t get too far ahead of yourself”, I internally acknowledge, I am an interesting and funny person, with insights worthy of sharing, closely followed with a zero care-factor of whether I’m successful or not. To me, having no expectations of success, is half the battle won; so, relax!
SEO Specialists will dazzle you with analytics and keywords, hashtags and handles. At this point, just be yourself! Much like financial analysts, don’t chase the market for returns… be in the market. Yes, come up with interesting hashtags and a simple handle such as, #ImLivingProof that #ProductiveFocusChangesLives and #EveryMomentCounts every day; this is #TrueStrength @EverythingITByDesign. Be consistent with your hashtags and handle(s), keep a list near your workspace and, I believe, CapitalizingEachWordHelpsYourAudience.
Osborne, A 2019, Image of SEO Optimisation, Author's own collection, unpublished.
Creatures of Habit
Like a gentle Summers breeze, a listless autumn leaf, the warmth of a wood fire and jumping into Spring, we take comfort in routine and rhythm. Finding a balance in how often posts are made is not only important for building your audience, continuity of your voice, but demonstrating reliability and breathing familiarity into the whiz and rush of your audiences’ everyday life (Roshelle 2018).
KISs & Keep it Simple
It’s all too easy to plunge into sophisticated and intellectual prose with romantic notions of astounding others. But… the reality is, if you keep your words simple, to the point with a touch of ‘you’, your audience will love you for it. Whether your style is dark and brooding, light and funny or a cosmic twist of fate, talking with your voice is your voice brand. #CheckOut ‘Should Your Brand Voice Stay the Same Across Social Channels?’ for more insights.
Osborne, A 2019, Image of Your Own Voice, Author's own collection, unpublished.
Does Length Matter?
Ok. You’re pumped with attitude, you’ve got sass to burn, or perhaps you’ve embraced a bottle of Red, let’s tackle how long a post should be. Simply, it will depend on which platform you use. Hootsuite is a treasure trove of up-to-date social media ‘How To’ across the abundance of platforms available to you. It’s definitely a website worth bookmarking.
Tips for Getting Started
Ready, set… let’s go! “The journey of a thousand miles, begins with a single step”, Lao Tzu. You’ve nothing to lose, and a whole new lifestyle to gain. Once your headspace is right and your workspace is breathing, relax your mind and tap out your thoughts. Aubre Andrus’ post, while aimed at small businesses, is an excellent no-nonsense launch pad for any Digital Creator looking for a start.
Last but Never Least… Images!
The very life breath of your digital existence is images, images, images! Did I mention images?
If you’re a serious blogger, then investing time and, if necessary, money into software to make your images the best, most dynamic and downright interesting pictures imaginable, is completely worth it. If you are only just starting out, Canva is a free to use, graphic design drag-and-drop-format web-based program, filled with free, or very cheap templates to ignite your image-ination.
Taking your own images…? Then tapping into Moms with a Camera is an absolute must! as they guide you through a wealth of information around photography everyone understands.
Wrap It Up
Like a sweet bow tied firmly, don’t forget to wrap up your point. In our case, getting your voice, your thoughts, your essence shared with the wider world. Expect your blogger life to start slowly, but if you treat it like a diary, and a personal part of yourself you are willing to share, with amazing images, catchy hashtags, a constant handle and a willingness to review, reflect and improve your craft, then over time you may find your blog grow into a social media mover and shaker.
Please note: I do not encourage excessive use, or abuse, of alcohol or substances. If you have a problem, please contact LifeLine for support.
Everything By Design is a grassroots design practice helping grassroots organisations.
Amanda has 25 years experience working across charities, administration, financial planning, and running small businesses.
In recent years, the opportunity to delve into creative pursuits presented, and so began #EverythingByDesign.